Growth without waiting on dev

All posts in this topic

• 

  How many tests can your release train afford?

  A test takes several changes, and each change waits for a release. Count how many tests your calendar allows, and which ones to move off the train.

• 

  Failed payments: involuntary churn and your screens

  A failed payment isn't a cancellation. What a screen can do about it (one calm notice, a link to your billing page), and what it can't.

• 

  The subscription lifecycle, from trial to win-back

  Eight stages from first paywall to win-back: what the user is deciding, which screen fits, which to skip, and where a small team should start.

• 

  A/B testing with little traffic: what you can still learn

  With a few thousand visitors a month, most tests can't see small wins. How to size a test before you start, read the interval, and what to do instead.

• 

  Your campaign is ready, but the release isn't

  Copy, offers and banners change often, but each change rides a release train. What the wait costs, three ways to cut it, and when to leave it alone.

• 

  Cancel surveys: what to ask and what to skip

  One question, a few fixed reasons, room to explain. What to ask people who cancel, what to skip, and how to avoid trapping them.

• 

  Why a paywall test can win on conversion and lose

  A cheaper price can lift paywall conversion and still lose revenue. Pick one deciding metric, add guardrails, and decide how long to wait for renewals.

• 

  Three ways an A/B test lies to you, shown by simulation

  We ran identical versions against each other. Looking daily gave a false winner 27% of the time. Code included, with ways to avoid it.

• 

  When to show an upgrade prompt, and when to wait

  Asking at sign-up is early. Look at triggers tied to a useful moment, how often to ask, and how to log shown and clicked.